A decade ago people were proud to have a website. Today, as of July, 2010, there were more than 768 billion distinct domain names. Every one of them scrambling to get noticed. Search engine optimization has become pseudo-science, reinforced by college courses and expounded upon by hundreds of eBooks. Many white and black hat techniques have come and gone, following the evolution of the search engines algorithms struggling to separate reputable content from aggregators of someone else’s content or just plain chafe.
A decade ago websites equalized small and big businesses. Published material on products or services on the web told a similar story regardless of whether you were a one-man-band or a large company, unless, of course, it represented a famous brand. Today money and resources differentiate businesses again.
With the rapid evolution of technology we now see a spectrum of websites – from one-page brochures to the Content Management System equipped websites of mid and large companies, to sophisticated websites with complex back-end databases and automated analytical processes. Some websites today are equipped with marketing automation systems that record the digital footprints of visitors across the site, and determine the quality of prospects based on their activities on the site.
And lately, big and small business are using social networks to sell their products in direct and indirect ways on Facebook and Twitter.
The Internet is now used on mobile phones, tablets, appliances and via other devices on our TV sets. It reaches into our kitchens, cars, schools. It’s used for medical care and government-community interactions, and even by law=enforcement and the judiciary.
The architecture of the Internet is extremely diverse today. So many languages (verbal, written and programmed code), connection types, networks, forms, just about everything… It’s a lot like modern architecture itself: Advanced models are turning architecture into signage instead of placing signage on the architecture.
So, is your website serving your business model? Would you like a second opinion?