There are the bad ones – websites that represent some business but present it in a way that is messy, hard to follow and poorly maintained…
…and there are plain ugly websites based on parked domains with good names trying to score clicks of Internet users looking for these common phrases, the gold mines of generic search, captured by pirates, with no useful content but spam. They spin viewers around through countless links leading to nowhere.
Do they make any money? They score money on misleadingly generated traffic, and useless ‘internet marketing’ products. Usually at the second click you’ll find this long, long ‘sales letter’ with testimonials, pictures of checks, videos of ‘marketers who made money’ resting on exotic beach, basking in wealth.
Promises of automatic traffic generation, link building and overnight effortless profits make novices drooling. Clickbanks, affiliates, eBay associates, automated blogs and what else have you…
Yeah, some of them make money off desperate people seeking 2nd, 3rd, or even first degrees of income, like worthless asset-backed-papers made money on Wall Street before the financial crash brought misery to people with can‘t-afford-it-mortgages. MLMs also come to mind.
The number of these useless, partially abandoned by original owners, partially created for profit on unsuspecting internet searchers domains is humongous. They are pushing real businesses out of the picture, because competition for attention grows exponentially in a sea of trash.
Basic SEO principles of automatic search engine algorithms, like checking keywords matching page content, page description tags and so on, are becoming completely useless. Most of spam pages have them, with keyword numbers to content ratio even higher than in real websites. Some of search engine companies (like Bing for instance) went so far to employ manual verifiers of pages to eliminate trash from displaying in generic search results. This process is though nearly not as far in production as needed.
Companies like Marchex (not the only one) bought popular domain names worth millions of dollars a few years back, recouping this money only partially in traffic generated to them unintentionally by seekers of something else. These domains were intended for resale, but prices are now so high that interested business owners don’t touch them. Most of them remain as spam, creating a questionable business model for other owners of parked domains.
If you read the newest internet marketing schemes, you will find them convoluted and dishonest enough to start a bad headache. Where are we going? When is this bubble going to burst and who will suffer?